FENTY PUMA BY RIHANNA 2018 春夏

FENTY PUMA BY RIHANNA 2018 春夏

 

FENTY PUMA BY RIHANNA 2018 春夏

FENTY x PUMA 创意总监蕾哈娜(Rihanna)特于纽约时装周发表 FENTY PUMA BY RIHANNA 2018 春夏 系列新作,坏女孩 RiRi 不改一贯叛逆大胆的前卫风格,此次特别选定纽约上东城极具历史意义的公园大道军械库为发表秀场,现场以巨型粉红色沙丘结合越野摩托车特技作为开场,冲浪女孩的性感魅力加乘上重机骑士的刚毅帅气,狂野呈现蕾哈娜独有的无惧不羁性格。「2018 春夏,FENTY PUMA BY RIHANNA 将越野摩托车及冲浪两大元素融入商品设计,一开始确实是一大挑战,但最终的设计成果竟出乎意料的完美。」FENTY 创意总监蕾哈娜兴奋地表示。延续 FENTY PUMA BY RIHANNA 的狂傲设计 DNA,蕾哈娜在 2018 春夏新作中充满各式中性夸张的剪裁、超宽版、甚或超贴合的服饰单品等,将女性曲现魅力呈现。

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蕾哈娜在系列服饰中运用大量前卫流行的材质及色彩做翻玩转化,例如将传统运动套装改为超轻量橡胶皮革布料,并加上霓虹皱褶线条点缀;经典的 FENTY x PUMA 紧身绑带 Legging 则改用樱桃茄红、银河亮紫、及星空蓝等流行色系冲浪拉绳取代传统棉绳;此外,也在圆领T 恤及超宽版帽 T 等系列服饰中加入基督传统艺术的三联画与扭曲的棋盘交叠格纹两大全新设计元素。

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此番首推泳装系列单品,包含:尽显女性曲线的超贴合连身泳装、及性感无极限的比基尼,让女孩们无论在泳池派对或日常穿搭都能瞬间成为时尚焦点。在 FENTY x PUMA 时装秀中还可看到大量仿浴衣布材质的帽 T、宽版运动衫、篮球短裤、和性感热裤等单品,利用霓虹色彩、水感凝胶材质、潜水衣拉鍊、及橡胶补钉等水上极限运动元素点缀设计,蕾哈娜凭藉她的设计天赋将运动奢华时尚从街头延伸至海滩。

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另外,蕾哈娜也从 PUMA 赛车系列服饰撷取设计灵感,运用超轻量皮革、尼龙、和空气网层等前卫纺织科技,将传统赛车服装重新翻转为伸展台上的时装单品,画上经典赛车黑白方格与运动图腾,将 PUMA 品牌精神 Forever Faster 巧妙翻转为 Forever Fashion。

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在鞋款部分,FENTY PUMA by Rihanna 系列中拥有超高人气的单品鞋款 PUMA FENTY Creeper,在 2018 春夏则使用潜水材质橡胶、半透明奢华加高厚底、以及冲浪拉绳鞋带作为设计;另一款同样是全球时尚圈关注的焦点鞋款 FENTY 拖鞋,蕾哈娜在 2018 春夏则首度大胆尝试推出草编 FENTY 拖鞋及潜水尼龙海滩拖鞋,十足呼应 FENTY PUMABY RIHANNA 2018 春夏将时尚从街头带领到海滩的设计概念。此外,在系列鞋款中还将推出 FENTY 性感细跟凉鞋、脚踝绑带跟鞋、以及冲浪拉绳绑带鞋,在鞋跟处妆点上PUMA 经典跳豹图腾;墨绿丛林、钻黑沙滩、及晶透裸肤等三色袜套靴款,运用冲浪拉绳繫带及柔软麂皮让 FENTY PUMA BY RIHANNA 2018 春夏鞋款更加精采可期。

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而在配件部分,则推出系列包款、帽款、及冲浪脚绳、颈鍊等时尚单品,紧扣着此番 FENTY x PUMA 的设计主轴,推出夸张式 Carry-Alls 金属水桶包、圆筒行李袋、以及轻便腰包等;而帽款则有夏遮阳帽和经典棒球帽,在尼龙帽带上压印橡胶涂层色彩 LOGO,加深 FENTY x PUMA 大胆狂傲的品牌识别。

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FENTY PUMA BY RIHANNA 2018 春夏系列大秀由蕾哈娜领军,与 PUMA 创意团队共同策画执行。时尚秀上星光云集,奥斯卡资深女星琥碧戈柏、PUMA 品牌大使嘻哈天王 Big Sean 以及饶舌歌手 Cardi B、Offset 皆到场一睹 RiRi 的时尚魅力。而此次在纽约发表的系列鞋款、服饰、和配件等新品也即将于 2018 年春夏在全球 FENTY x PUMA 指定门市限量推出。

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